Lessons from an Entrepreneur: The F-Word That's Not a Bad Word and Other Insights

Connecting with other entrepreneurs is one of the greatest joys of my career! 

They’re always willing to share what they’ve learned about building a successful business.

They share how they're pushing through difficult circumstances with grit and stamina. And they understand that the secret ingredient is to have fun along the way. 

The co-founder of nePROMO, Deana Endieveri, has discovered how to have FUN while staying focused on growing a successful business. 

Deana shared her insights on entrepreneurship as a guest on our podcast, Just Off Glen. Here are my three takeaways from that conversation.

The F-word that’s not a bad word.

We all fear failure.

Investing time, money, and energy into a venture that may not succeed is scary!

Often, this fear can lead to hesitation and indecision - it can even stop you in your tracks.

But what if I told you that “failure” is not a bad word?

In fact, it can be a powerful tool to help entrepreneurs learn and grow.

According to Deana, failing allows us to realize what didn't work and try something new. Failure is a natural part of the entrepreneurial journey.

Don’t allow the fear of failure to rob you of some valuable lessons and growth opportunities.

Entrepreneurship is not about YOU. 

Deana pointed out that many people choose entrepreneurship with the hope of achieving more freedom, wealth, and control over their schedules.

But the truth is that entrepreneurship is not about serving our own interests. In fact, a self-serving mindset is a recipe for disaster.

When you combine your passion with a focus on your customers' needs, you’ve found the key to entrepreneurial success!

As a business owner, I know that life can throw unexpected challenges our way. From family emergencies to employee absences, these disruptions can impact our ability to serve our customers.

Deana stressed that we can’t turn our challenges into our customers’ challenges.

nePROMO has built a team that helps ensure that business operations continue to run smoothly when these challenges arise.

Their ability to weather the storms has earned the trust and loyalty of their customers and sets them apart from the competition.

Community is synonymous with mental wellness for entrepreneurs.”
- Deana Endieveri

The entrepreneurial journey is a rollercoaster. There are exhilarating highs and challenging lows.

Deana and I agree that long hours, high levels of stress, and the pressure to succeed leave most entrepreneurs feeling isolated and overwhelmed.

But it doesn’t have to be that way. Building meaningful connections with other entrepreneurs can offer the support we need to stay focused, healthy, and motivated to reach our goals.

Entrepreneurs who have been in our shoes can be sources of inspiration and the motivation we need - at just the right time.

In the end, the success we achieve together becomes contagious in all the best ways. 

 


At WorkSmart Coworking and Meeting Space, we understand the challenges of entrepreneurship and the importance of community.

Cultivating a supportive environment where entrepreneurs can take risks and learn from their mistakes - and from each other - is central to our mission.

Our flexible membership options are designed to promote mental wellness and help our members thrive personally and professionally.

So, what are you waiting for?

Join our coworking community today and start your journey toward success! A coworking community can be key to reducing stress, anxiety, and burnout.